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8 Tribes is a twenty first century reaction to the myth of the “typical New Zealander”. Perhaps we were once a genuinely homogeneous society but now we have become a rich blend of profoundly different people who cannot be defined by a single set of values and attitudes.

We dream different dreams, we value different virtues, we judge each other by different standards, and because of that we create lives that look very different.

8 Tribes is our attempt to make sense of this rich diversity.

This is a snapshot of New Zealand that explores our unspoken class system and the hidden social boundaries that separate us from each other. We offer 8 Tribes to our fellow New Zealanders as a new vocabulary to talk about ourselves and the many other New Zealanders who we know well, but we also know are exactly like us.

These are the 8 Tribes. Which is yours?