8 Tribes is a system to understand social identity and the values clusters that lie beneath it. Since the publication of 8 Tribes: the hidden classes of New Zealand in 2007, it has been used by a range of New Zealand and Australian brands and organisations to understand and communicate more effectively with their customers and audiences.

The authors are dynamic presenters and regularly run workshops that use 8 Tribes thinking to help organisations understand themselves better, and unlock the potential of their brands to connect with their audiences.

8 Tribes, the hidden classes of New Zealand was published by Wicked Little Books. It is available in libraries, at selected bookstores and from the authors.

About the Authors